APL BUSINESS MASTER COURSE

Build Your Own Korean Personal Color Business

Start the Korean personal color business under your own brand

Discussion-based startup class 90 minutes 5 chapters · workshop included
COURSE OVERVIEW

Contents

01 Understanding the Korean Personal Color Market Why Korea grew, and where Vietnam stands 15 min
02 Business Programs The service lineup and pricing 30 min
03 Create Your Own Brand — Workshop Plan your own brand, hands-on 25 min
04 SNS Marketing Strategy Channel strategy and content creation 10 min
05 Collaboration with APL & Final Goal Growing together with APL · wrap-up 10 min
CHAPTER 1

Understanding the Korean Personal Color Market

Why the Korean model works — and where your market stands

Learning goal Why the Korean market grew The Vietnamese market today
CHAPTER 1 · KOREAN MARKET

Why the Korean personal color market grew

LEARNING GOAL Understand why the Korean personal color market grew worldwide, and learn how to apply it in your own country.
01 The global rise of K-Beauty and K-Fashion
02 A review culture driven by SNS (Instagram · TikTok · YouTube)
03 Growing interest in job seeking, weddings, and image making
04 A Korean consulting system that connects makeup, hair, and fashion into one service
05 A market structure with strong professional credentials and brand trust
CHAPTER 1 · VIETNAM MARKET

The Vietnamese personal color market today

— Rapid growth, centered on Ho Chi Minh City and Hanoi
— Very high customer inflow through SNS (especially Facebook · TikTok)
— Professionals trained in Korea and Japan lead the market
— Few brands run a systematic diagnosis system → high growth potential
— Women in their 20s–30s make up the largest customer group
— Demand is shifting from simple color diagnosis to packages combining makeup · hair · styling
Think together — which stage is your city at right now?
CHAPTER 1 · SUMMARY

Three opportunities the market points to

The timing is now Brands with a systematic diagnosis process are still rare. Whoever builds the system first sets the market standard.
Design as a package Customers buy transformation, not a test result. Bundle diagnosis + makeup + styling into one product.
SNS is your storefront Most customers arrive through SNS. Preparing your channels before opening is your real location strategy.
CHAPTER 2

Business Programs

The programs you can run

5 core programs Additional business Customer Welcome Kit How to set prices
CHAPTER 2 · OVERVIEW

Programs at a glance

NO. PROGRAM DURATION PRICE IN VND
1 Basic Personal Color Analysis About 60 min ₩88,000 About 1,550,000 VND
2 Premium Personal Color Analysis About 90–120 min ₩150,000 About 2,640,000 VND
3 Personal Styling Program About 2–3 hours ₩190,000 About 3,340,000 VND
4 Personal Wedding Consulting 3–5 hours Set freely Based on region · scope
5 Personal Shopper Accompanied shopping ₩500,000–1,200,000 About 8,800,000–21,120,000 VND
+ Additional business (certification courses · product sales · online classes) is covered separately → later in this chapter
CHAPTER 2 · PROGRAM 01 / 05

Basic Personal Color Analysis

The standard personal color diagnosis

WHAT'S INCLUDED
—Drape diagnosis
—Best color analysis
—Makeup product recommendations
—PDF or printed handout
RECOMMENDED DURATION About 60 min
PRICE ₩88,000 About 1,550,000 VND
CHAPTER 2 · PROGRAM 02 / 05

Premium Personal Color Analysis

The in-depth personal color diagnosis

WHAT'S INCLUDED
—Drape diagnosis
—Makeup product recommendations
—Face shape analysis
—Body type analysis
—PDF or printed handout
RECOMMENDED DURATION About 90–120 min
PRICE ₩150,000 About 2,640,000 VND
CHAPTER 2 · PROGRAM 03 / 05

Personal Styling Program

Personal styling

WHAT'S INCLUDED
—In-depth personal color diagnosis
—Face shape analysis
—Body type analysis
—Styling proposal
—Outfit consulting
RECOMMENDED DURATION About 2–3 hours
PRICE ₩190,000 About 3,340,000 VND
CHAPTER 2 · PROGRAM 04 / 05

Personal Wedding Consulting

For the bride and groom

DIAGNOSIS
—Personal color diagnosis
—Face shape analysis
—Body type analysis
—Wedding concept proposal
—Makeup concept · hairstyle proposal
WEDDING CONSULTING
—Dress · tuxedo recommendations
—Bouquet · accessory recommendations
—Wedding hall concept consultation
—Studio style proposal
RECOMMENDED DURATION 3–5 hours
PRICE Set freely Design it around your region and service scope
CHAPTER 2 · PROGRAM 05 / 05

Personal Shopper

Accompanied shopping service

WHAT'S INCLUDED
—In-depth personal color diagnosis
—Accompanied shopping
—Brand recommendations
—Styling proposal
PRICE ₩500,000 – ₩1,200,000 About 8,800,000 – 21,120,000 VND
A premium service — the price varies with hours, region, and the range of brands visited
CHAPTER 2 · ADDITIONAL BUSINESS

Additional business

Professional certification courses Certified instructors only
Korean cosmetics sales Product revenue tied to diagnosis results
Korean fashion brand sales Connected to styling proposals
Seasonal drape sales For professionals and students
Personal color tool sales Diagnosis tools · kits
Online classes Growth without time or space limits
CHAPTER 2 · CUSTOMER WELCOME KIT

Customer Welcome Kit

What to give every customer

Personal Color Card
Seasonal Color Guide
Best Makeup Color Guide
Hair Color Guide
Fashion Styling Guide
APL Brand Brochure
Discount Coupon
Color Fabric Sample (Optional)
The kit keeps your brand in the customer's daily life long after the diagnosis ends.
CHAPTER 2 · PRICING

How to set program prices

A price covers more than the consultation hour — include every element below.

Consultation time
Diagnosis time
Makeup recommendation time
Result write-up time
PDF production time
Customer messages · inquiries
Follow-up care
Brand value
THE FORMULA Total time spent  +  Expertise  +  Brand value
CHAPTER 2 · PRICING EXAMPLE

Pricing example — breaking down the Basic analysis

Diagnosis · consultation (face to face)60 min
Preparation (drapes · space · booking check)20 min
Result write-up · PDF production40 min
Messages · follow-up care30 min
Total time investedAbout 2.5 hours
THE MATH Hourly income target × total time invested
+ expertise · brand value
= your price
Calculate together — what is your hour worth? Work it out using your own local market.
CHAPTER 3 · WORKSHOP

Create Your Own Brand

Hands-on — plan your own brand

10 worksheet items Brand planning worksheet Presentation and feedback
CHAPTER 3 · HOW IT WORKS

How the workshop works

1 — Write Fill in the 10 brand planning items on your worksheet.
2 — Connect Link everything from the brand name to the opening plan into one story.
3 — Present Present your brand at the end of the course and receive feedback.
THE 10 WORKSHEET ITEMS
Brand Name Brand Story Target Customer Brand Color Logo Concept Shop Interior Programs Price List Marketing Strategy Grand Opening Plan
CHAPTER 3 · WORKSHEET 1 / 2

Worksheet ① — Brand identity

ITEM GUIDE QUESTION
Brand Name Is it easy to remember, easy to pronounce, and searchable?
Brand Story Why am I starting this brand? Write one paragraph.
Target Customer Can you describe your core customer in one sentence?
Brand Color What impression do you want to leave with customers?
Logo Concept Does it read well both on a signboard and as an SNS profile?
CHAPTER 3 · WORKSHEET 2 / 2

Worksheet ② — Operating plan

ITEM GUIDE QUESTION
Shop Interior How will you arrange the diagnosis space, lighting, and waiting area?
Programs Which of the five programs will you launch with?
Price List What would your price list look like at local market rates?
Marketing Strategy Where do your first 10 customers come from?
Grand Opening Plan In your first month, what happens and when?
CHAPTER 3 · PRESENTATION

Presentation and feedback

At the end of the course, everyone presents the brand they planned.

Format 5 minutes per person + 2 minutes of feedback
Present straight from your worksheet on screen
WHAT TO COVER
1Brand name and story — why this brand
2Flagship program and price — what you sell, and for how much
3First marketing plan — where the first customers come from
CHAPTER 3 · CHECKLIST

Brand planning checklist before you present

☐The brand name is easy to pronounce and searchable on SNS
☐The target customer is summed up in one sentence
☐The launch programs and price list are set at local market rates
☐The brand color and logo concept form one consistent impression
☐The first-month marketing plan has actual dates in it
☐You can explain this brand in under 3 minutes
CHAPTER 4

SNS Marketing Strategy

Channel strategy and content creation

Instagram TikTok Facebook Content creation
CHAPTER 4 · CHANNELS

Channel strategy

Instagram
—Feed design
—Before & After
—Customer reviews
—Reels production
TikTok
—Short diagnosis videos
—Makeup transformations
—Styling videos
Facebook
—Events
—Reviews
—Advertising
Think together — where do customers gather most in your country?
CHAPTER 4 · CONTENT

Content creation guide

01 Which content gets the most views
02 Making content customers save
03 How to encourage reviews
04 How to shoot Reels
CHAPTER 4 · ROADMAP

A 90-day SNS roadmap around opening

MONTH 1 Prepare to open
—Open accounts · build the base feed
—Free diagnoses for friends to collect reviews and photos
—Pin a post explaining how to book
MONTH 2 Content routine
—Before & After twice a week
—One Reels · TikTok video a week
—First opening event
MONTH 3 Expand
—Small ad tests (Facebook)
—Publish saveable guide content
—Repost reviews · check booking conversion
CHAPTER 5

Collaboration with APL

How to grow together with APL

APL Branch Partner APL Support Partner
CHAPTER 5 · PARTNERSHIP 1 / 2

APL Branch Partner

Run an APL brand location in your country

WHAT APL PROVIDES
—Training
—Brand license
—Operating system
—Marketing support
—Ongoing training
HOW IT WORKS A set percentage of revenue is shared as commission
CHAPTER 5 · PARTNERSHIP 2 / 2

APL Support Partner

Keep your own local brand — an APL instructor visits every 3 months

EACH VISIT INCLUDES
—Customer consulting
—Professional training
—New program training
—Technique upgrades
HOW IT WORKS Commission on training and consulting is shared
Think together — Branch or Support: which model fits your situation?
FINAL GOAL

The goal of this course is not simply to learn personal color.

Build your own Korean-style personal color brand in your country, run it with stability, and grow with APL as a business partner.

APL Business Master Course Thank you